Build an aspirational brand

Leverage data insights across the full suite of marketing platforms & tools

Ensure each channel is living up to the full potential and enhances the user journey

Email/SMS should be one of your top performing revenue streams with flows driving a majority of conversions

Harness the power of UGC and brand advocates to create authentic and engaging content

Build organic growth and traffic by partnering with affiliates and press, which have become more intertwined than ever before.

Marketing has to capture the attention of the target audience, and all planning should start with consumer insights.

Having worked at an agency and hired (and fired) several in my career, I bring a unique POV on how to source and manage external partners.

Building a successful team and scaling it for the future requires a tremendous amount of diligence, planning, training and goal setting, all of which I enjoy and have honed during my career.

Ad dollars should all be tied to measurable benchmarks and clear goals to ensure efficient spend, CAC and ROAS.

Customer service is one of the most important and often neglected aspects of the marketing stack. Managed properly, it can be a sale channel and the first line of insights on customer sentiment.

Scaling a business requires discipline around budgeting and financial forecasting, assuring that all aspects of the business are aligned for sustainable growth.