Cut On Your Bias
Challenge
Create a community and platform to crowdsource designer fashion and circumvent the wasteful cycles of overproduction and markdowns.
Process
Launched company as a first-time entrepreneur and sole founder, creating proprietary and patent-pending technology merging crowdsourcing and e-commerce, allowing users to vote on and then shop their favorite combinations of fabric, color, and silhouette.
Oversaw all tech, site design/UX, partnerships, brand acquisition, merchandising, finance, legal, operations, content, and marketing.
Key Achievements
Grew revenue 210% from Y1 and Y2.
Partnered with CFDA to showcase crowdsourced collaborations between designers and the Cut On Your Bias community during NY Fashion Week, garnering 8M+ earned media impressions.