Cut On Your Bias

Screenshot of the Cut On Your Bias interface

Challenge

Create a community and platform to crowdsource designer fashion and circumvent the wasteful cycles of overproduction and markdowns.

Process

  • Launched company as a first-time entrepreneur and sole founder, creating proprietary and patent-pending technology merging crowdsourcing and e-commerce, allowing users to vote on and then shop their favorite combinations of fabric, color, and silhouette.

  • Oversaw all tech, site design/UX, partnerships, brand acquisition, merchandising, finance, legal, operations, content, and marketing.

Image of computer screen showing Cut On Your Bias website

Key Achievements

  • Grew revenue 210% from Y1 and Y2.

  • Partnered with CFDA to showcase crowdsourced collaborations between designers and the Cut On Your Bias community during NY Fashion Week, garnering 8M+ earned media impressions.

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Tommy Hilfiger