Tommy Hilfiger

Challenge

Spearhead the launch of a full-price vertical retail concept called “Tommy,” responsible for launching 2 retail locations in the US.

Process

• Developed multi-media marketing plans from strategic planning and concept development through implementation in the marketplace.

• Responsible for the development of all licensed product categories comprised of 100+ core SKUs and 500+ seasonal SKUs across swimwear, sleepwear, outerwear, hosiery, and small leather goods.

• Conducted sales / business analysis, leveraging results to formulate and update strategy.

• Created all concept boards and presented them to licensees, and managed licensees to ensure the integrity of the Tommy Hilfiger brand.