John Varvatos

Launched Star USA line targeting retailers including Bloomingdale's by taking the brand identity of the John Varvatos Signature Runway Collection and translating it for a younger market at a more affordable price point. Coordinated efforts across merchandising, strategic brand positioning, packaging, sourcing, production and design.

Fashion Wire Daily
"The Star USA collection is a look that is a little disheveled," Varvatos told FWD. "We put wires in the lapels of the jackets to make them look imperfect." That type of detailing paired with the skinny jeans, skinny ties, and the vintage flag print enforced the influence of punk, while the expert tailoring of suits and hand-stitched leather loafers didn't neglect the preppy feeling Varvatos wanted to merge in.

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